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If you’ve always assumed a newly built home is just not in your budget, you should know the math just got a little friendlier. The median sale price of a newly built home is now at its lowest level since 2021, according to the latest data from the Census. And on top of that, builders are still rolling out incentives to bring buyers through the door. Here's what's happening, and what it means if you're shopping right now. Prices on Newly Built Homes Have Come Down After a steep climb during the pandemic years, prices have eased a bit. The median sale price of newly built homes is sitting at about $390,000. That’s the lowest it's been in nearly five years (see graph below): While local markets vary, the national trend is moving in your favor, especially if you’re a first-time buyer. According to Zonda, prices in the entry-level price range have dropped roughly 2.7% over the past 12 months – more than any other price tier. That doesn't mean every home in every market is suddenly affordable. But it does mean that, broadly, you’ll see the best prices on new builds since 2021, if you’re buying now. Why This Isn’t a Repeat of 2008 And just in case you’re thinking it, lower prices don't mean the new home market is in trouble. Builders today are being intentional about how much inventory they have, so it doesn't pile up the way it did in 2008. If you look back up at the graph, you’ll see that even after the recent improvement in new home prices, they’re still higher than pre-pandemic norms. So, this isn’t a crash. It’s a builder strategy to keep inventory moving. Homebuilders Are Still Sweetening the Deal Lower sticker prices aren't the only break buyers are getting. According to the National Association of Home Builders (NAHB), 60% of builders are currently offering some form of incentive to attract buyers. Those typically include: Help with closing costs: Some builders are covering thousands of dollars in fees to reduce the upfront cost of buying. Extra upgrades: Think premium finishes, appliance packages, and designer features, often added at no extra cost. Mortgage rate buydowns: When the builder pays to lower your mortgage rate, which reduces your monthly payment. Price cuts: Over one in three builders (36%) are cutting prices right now, averaging about 5% off list price (see graph below): That last point catches a lot of buyers off guard – most assume that builders won’t budge on price. But builders need to move what they've built. That's a different mindset than a homeowner deciding whether to budge on price. So, you may find they’re more open to adjusting the price than you’d think. As Joel Berner, Senior Economist at Realtor.com, puts it: ". . . many existing-home sellers resort to taking down their listing instead of taking less than their desired price, but builders are more motivated to sell their inventory than owner-occupants. . ." And if you use the version of the graph that shows 2008 prices, you can even reference that in this explainer. And if here, should I change the last sentence of the lede? Bottom Line Builder incentives and lower new home prices are working to your advantage in a way they haven't in years. Connect with a local real estate agent to see what's available in your area and what kind of deal a builder may be willing to make.

You may have seen the headlines lately about mortgage debt in America hitting a record high. And maybe your brother-in-law brought it up at the dinner table like he’s been waiting all week to spark a debate. Here's the thing. He's not wrong. But he only has half the story. And the half he's missing? It changes everything. Spoiler: homeowners are on stronger footing than the headlines suggest, and the housing market has more going for it than most people realize. The Headline Number Is Real, But It’s Missing Context Yes, according to the Federal Reserve, there is currently about $14 trillion in mortgage debt in the United States. That is an all-time high. And when you hear that alongside stories about people struggling to pay their bills, it's easy to assume the worst. But here's what the data actually shows (see graph below): This chart from the Federal Reserve tracks three things from 2000 to today: the total value of all U.S. homes (the green line), the equity homeowners hold in those homes (the blue line), and the total mortgage debt owed on them (the orange line). Right now, home values sit at $47.9 trillion. Homeowner equity is at $34.1 trillion. And the mortgage debt everyone’s worried about? It’s $14.4 trillion. Debt is at a record high, sure. But the equity homeowners have built up is more than double that number, and it’s also near a record high. Here's the part worth pausing on. See the years between 2008 and 2013 where the orange line was higher than the blue one? That's when the housing market was in genuine trouble. When debt exceeds equity like it did back then, homeowners have no cushion. So, when prices dropped in 2008, millions of people owed more than their homes were worth and had nowhere to go. That's what a housing crisis actually looks like. That's not what's happening today. Right now, it’s just the opposite. The gap between what people owe and what they own has never been wider – in a good way. Today, they have far more equity than debt. Most Homeowners Are in a Rock-Solid Position So, we know equity is high nationally. But what does that actually look like at the individual homeowner level? This next chart uses data from ATTOM and the Census to put it in perspective: Out of all owner-occupied homes in the country, 33.3 million are owned completely free and clear – no mortgage, no lender, no risk of foreclosure. Another 22.3 million homeowners have more than 50% equity in their homes. Add those together, and you're looking at nearly two-thirds of all homeowners who have either paid off their mortgage entirely or have such a substantial equity stake that they're in an extremely stable position. The remaining slice – 29.1 million homes with less than 50% equity – isn't a sign of distress, either. That includes plenty of people who recently bought, are building equity over time, and are doing just fine. The point is this isn't a market teetering on the edge. It's a market built on an unusually strong foundation. Bottom Line Record mortgage debt makes for a scary headline. But context matters. Equity is near an all-time high, home values have surged, and the vast majority of homeowners are in a position of real financial strength. The conditions that made 2008 a crisis simply don't exist right now. If you're wondering what all of this means for your situation, whether you're thinking about buying, selling, or just trying to make sense of the market, a local real estate agent would love to talk it through with you. Reach out anytime. No pressure, just answers.

It’s one of the biggest hold ups some buyers have right now: “What if I buy, and home prices go down?” With everything in the news, that concern makes some sense. No one wants to make a big financial decision at the wrong time. But here’s what’s important to know. You don’t want to get hung up on the few places seeing slight declines right now. When you zoom out and look at the full picture, home prices usually rise over time. What the Data Really Shows Take a look at the visual below. It uses data from Case-Shiller and Bilello to show how home prices have changed year by year going all the way back to the 1950s. Here’s the key takeaway. Outside of the housing crash, home prices have either held steady or increased in just about every year for decades (see visual below): That’s a remarkably consistent track record. And it shows something a lot of headlines miss. While short-term shifts can happen, it’s the long-term gains that really matter. Why Prices Tend To Rise Over Time There are a few core reasons prices usually go up each year: There are always people who need to move. People need a place to live, and that demand will never fully go away. It may ebb and flow, but someone will always have to move as big changes happen in their life. So, homes stay in demand. There still aren't enough homes for sale. While the number of homes for sale has grown, nationally there’s still an undersupply based on how many people want a home. That keeps upward pressure on prices. Inflation has an impact. Over time, the cost of goods (including homes) naturally increases. That pushes home values higher. What That Means for You as a Buyer It’s easy to get caught up in what might happen with home prices next month or next year, especially if you’re a first-time buyer and you’re feeling a little anxious about making such a big financial commitment. But the big picture is clear. Prices usually rise. That doesn’t mean prices will go up every single year in every market. Real estate is local, and there can be short-term ups and downs. We’re seeing that in some places right now. You can even see it in the few annual dips in the visual above. But historically, the declines have been temporary. That’s why it’s generally recommended to buy a home only if you plan to stay for a while – typically at least five years. That’s normally enough time to see your house grow in value. And, it’s enough so you can ride out any short-term changes in the market. Because when you can do that, something powerful happens. Those rising home values grow your net worth, and by extension, help you build wealth. The right decision isn’t about timing the market perfectly. It’s about making a move that works for your life and staying in it long enough to benefit from the bigger trend. Bottom Line Home prices have a long track record of going up over time. And that’s why buying a home is generally considered a safe long-term investment. That certainly doesn’t mean you have to buy now. You should only move when it makes sense, and you plan to live there for a while. But if you’re interested, let this reassure you. If you want to talk about what home prices are doing in our market, your goals, or your timelines, reach out to a local agent.

Most sellers come into the market with one number in mind. And it’s often the one that costs them the most. That's their asking price. A survey from Realtor.com shows about 8 in 10 (80%) of sellers expect to sell at or above their asking price today. But here’s where things get interesting. In reality, only about 4 out of every 10 (roughly 40%) actually do. That’s a big gap. And it’s where a lot of sellers get caught off guard. So, why the disconnect? And how can you set yourself up to be one of the 4 in 10 that get top dollar? Let’s break it down. What Should You Really Expect To Get for Your House? That 40% may sound low at first, but it’s not. If you look back to the last typical year for the housing market (2019), what we're really seeing is a return to what’s normal (see chart below). If anything, slightly more homeowners are able to sell above list price today compared to 2019: It only feels low because the past few years were anything but typical. Between 2020 and mid-2022, buyer demand was sky-high and the number of homes for sale was at record lows. Almost everything sold over asking. Now, the market has shifted. There are more homes for sale. Buyers have more options. And that means they’re more selective about how they spend their money. In other words, the rules have changed – and pricing like it’s still 2021 is where sellers run into trouble. You have to meet the market where it is if you really want to cash in big. What Happens When a Home Is Priced Too High Here’s the reality. It’s easy to think pricing high gives you room to negotiate. But it usually does the opposite. When your home is priced above what buyers expect, in this market, they don’t negotiate. They move on. Because buyers notice price first. And if your home doesn’t line up with similar options in your area, it may not even get a showing. And that’s when things start to snowball: A high price gets less interest from buyers. Less interest means fewer offers. And fewer offers usually means more time on the market. Take a look at this table from the Indiana Association of Realtors. While this data is from one state, the general trend is going to hold true across many markets in the country. It shows that homes listed at or under market value sell fast. But homes priced high? They linger. And that delay comes at a very real cost. The Price Cut Trap (And How To Avoid It) When a home sits that long without offers, a lot of sellers will do a price reduction. According to Realtor.com, 16.7% of sellers are going that route today. But here’s the real problem. Even a price cut doesn’t guarantee a sale. In fact, some buyers will see a reduction as a sign something’s wrong with the house – even when nothing is. That’s why data from the National Association of Realtors (NAR) shows the longer a home sits, the bigger that price cut tends to be to attract buyers back: So, what starts as a strategy to “leave room” for negotiate can end up costing you more in the long run. Why Pricing Right from Day One Matters Even though listing at or even just shy of market value may sound counter intuitive if you’re looking to get as much money for your house as possible, a lot of the time it really is the best strategy. Because the goal isn’t just to list your house to see what price sticks. It’s to price it in a way that creates demand from day one. NAR puts it best: “While some sellers are pricing their homes higher than ever, a more ‘goldilocks’ frame of mind is a better approach to avoid price cuts and lingering time on the market.” In other words, there’s a sweet spot. Too high, and buyers disappear. Too low, and they question the value. But right in the middle? That’s where the magic happens. And that’s where the right agent comes in. They help you understand what buyers are actually paying right now, how your home compares, and how to price it so it stands out immediately. And in today’s market, that strategy is the difference between: Listing high, watching it sit, and selling for less later. Or, pricing it right, creating competition, and putting yourself in a position to win from the start. Bottom Line A lot of homeowners think they can list high now and negotiate later, but that’s a mistake that costs them. And it’s the reason only 4 out of every 10 sellers are getting their asking price or more. If you want to be in that group, it starts with getting the price right from day one. Connect with a local agent to make sure you are.